Why this attorney has been putting up positive billboards

LOUISVILLE, Ky. (InvestigateTV) - Sam Aguiar has been a personal injury lawyer since 2008.“It’s a tough field, but it’s a rewarding field,” Aguiar said.In December 2024, he decided to go beyond the courtroom and put up billboards around town with motivational messages.“I designed them myself,” Aguiar said. He sent them to his billboard representative and told them to get the billboards up before he changed his mind.“I know it sounds a little crazy,” he said.Simple messages for difficult timesAguiar said the plan was to make the messages simple so they would resonate with people.“I remember there was ‘Believe in yourself.’ There was ‘Good vibes only today.’ There was ‘Stay strong’—very short messages, you know—hoping to speak to different people who may be going through different times,” he said.Since December, Aguiar has put up about 60 billboards in high-traffic areas around Louisville.The response was immediate. More than 2,000 people have reached out through phone calls, emails, tex